For founder Lorena Calma, yoga has always been more than a ritual, a sanctuary for more than a decade during her years working in the fashion industry.The idea of the company came into being during a sabbatical in India, which she decided to take after her team at GAP Inc was dismantled during the height of the financial crisis in the US in 2010.
It was shortly after she received her teacher certification in hatha yoga that ignited her to start a yoga clothing line. There was no sight of going back to the fashion industry. Yoga gave her a fresh perspective on life again. It just made sense to bringing her passion for yoga and her natural love to design to share with the community that changed the trajectory of her purpose.